Wrestling the gorilla

It's a struggle. You don't quit when you're tired--you quit when the gorilla is tired.
Mar 20
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Paradox of Choice

Common belief: more choice is better. If you have many choices the chance of one of the choices being the most appropriate for you is higher. If you make the right choice, the result will be aligned with your intentions.

This is a fallacy. When you have more choice, a few things affect your ability to make the best decision. First, your time to make a selection is divided amongst your choices. Second, you can compare the choices but your decision is often based on the differences of the choices rather than the overall alignment of the single choice to your needs. Mainly, making a selection of multiple choices creates stress.

Sometimes the best thing is to eliminate choice.